Marlboro

Marlboro is the cig brand produced by Philip Morris International from the time of 1924. The brand is one of the most famous cig labels all over the globe due to its intense promo tactics as well as great competition sponsoring. Numerous smokers think Marlboro to be the perfect ciggies on account of the their strong as well as rich taste. So leaving aside the cigarette cost Marlboro smokers are rather faithful to their trademark.

Marlboro brand is the classics as well as the fable of marketing. The ciggie label is mentioned as a standard when talking about the impact of efficacious rebranding. Excellent soft women's cigarettes in a white as snow pliable package transformed into strong cigs in hard bundle destined for stern as well as courageous characters.

The company story launches in the middle of the nineteenth century, when Philip Morris, an English tobacco seller, had opened his personal tobacco factory on Great Marlborough Street of London and in 1924 the brand itself emerged. The cigarettes were destined for self-assured and rich ladies. Ciggie filter was of a ruddy coloring, which was thought up for the lipstick not to leave red remnants on the ciggie paper. That time the label was very womanish, exquisite and... It didn't sell good enough. 50s of the 20th century were stamped for the brand with weak selling in the USA - they accounted for only 0. 25 of overall tobacco sales. That ten years academic reports relative to lung cancer and smoking emerged and the sales of all tobacco industry went down drastically. And then the decision to reanimate the brand was made. The brand producers made up their minds to make men the target audience of the trademark establishing these ciggies as the emblem of maturity, adventures as well as risk. Mariners, cowboys, pilots and sportsmen were the principal figures of the latest publicity campaign. During 1 year the sales of the brand cigarettes shot up more then 10 times.

Since 1964 it was decided to leave only Marlboro Cowboy of all Marlboro characters and Marlboro Cowboy was resided in a picturesque and tough unreal Marlboro Country. By 1972, Marlboro had become the most well-known ciggies worldwide and has stood this position for majority of the subsequent years. In 1993 the company became the most expensive brand in the international market of consumer goods with the market value of 39. 5 billion dollars.

Now cigarettes of this brand occupy the head of the TOP-fifteen of the most famous cig brands around the world and the realizations of Marlboro trademark are persistently raising each year.